Be Cool News / Blog

Autorama Detroit

Autorama Detroit

Come see Be Cool at Autorama this weekend in Detroit!


1963 Dodge B-Body Build

1963 Dodge B-Body Build

Bill Ballard from West Branch, MI with his 1963 Dodge B-Body build. Stay tuned for future updates!


We've Moved!

We've Moved!

On February 6th, 2017 Be Cool, Inc. will be moving to its new location at 903 Woodside Ave, Essexville Michigan 48732.


West Coast Customs: El Rusty

West Coast Customs: El Rusty

Hall of Fame Racer Rusty Wallace knows his cars. And when he saw this beauty of an El Camino he knew he had to have it. But Rusty can't be driving a stock car, so he calls on the WCC team to create a daily driver fit for a racing legend.


Special Build - Testimonial

Special Build - Testimonial

Received my radiator today. Awesome job on your part in terms of designing a project-specific radiator for my car and setup. It fits like a glove.


Be Cool Bone Yard Series

Be Cool Bone Yard Series

Be Cool Radiators has introduced their Bone Yard Series of specialized radiators for the popular LS Series of engines.


Be Cool Bone Yard Series

Be Cool Bone Yard Series

Be Cool Radiators has introduced their Bone Yard Series of specialized radiators for the popular LS Series of engines.


Be Cool LS Swaps for Chevrolet/GMC Trucks

Be Cool LS Swaps for Chevrolet/GMC Trucks

Essexville, MI – Be Cool, America’s leader in power cooling systems, has done it again with their LS Swap Series Cooling Modules for Chevrolet/GMC C-10.


Introducing New Cooling Modules for '55-'57 Chevrolet TRUCKS!

Introducing New Cooling Modules for '55-'57 Chevrolet TRUCKS!

Essexville, MI -- Be Cool Inc, is excited to announce the answer to great looks and running cool with their complete Cooling Module for ’55-’57 Chevrolet Pickups.